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Win Tickets to: Creating Exciting and Engaging Customer Experiences
If consumers are feeling jaded, short on disposable income and reluctant to part with their hard earned cash, then how do you stimulate spending? How do you attract, engage and compel your current and...
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The biggest question you need to ask yourself about your ecommerce business
It has never been cheaper to start an ecommerce business. Gone are the days where you need to spend hours learning HTML to build your own website – businesses like Shopify and Create mean that you...
View ArticleJanuary Sales: Could they work for your business?
Do you run a January sale? If you don’t, do you think you should be? We as consumers often see January sales as a way of retailers clearing stock. If you run a business that doesn’t hold stock – be it...
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January Sales… How to make them work for your retail business
The great thing about retail is that your customers expect you to run a January sale. So if you’re worried about a sale damaging your credibility, don’t be. If you are serious about running your...
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GLTC… Now that’s how to educate your customers to buy now! {or is it?}
The Great Little Trading Company have had a fab campaign to persuade their clients to shop now for Christmas rather than leaving it any longer. I can’t say I’ve seen the comprehensive marketing that...
View ArticleJanuary Sales… How to make them work for your service business
The jury is still out on whether sales promotions can work for a service based business. I’m the first to admit that they can look desperate and potentially damaging to your brand. But at the same...
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Focus and Flourish: How to Plan for Your Best Year Yet
The challenge with most business planning methods is that they don’t seem to take much of you into account. Plan for Super Success! (whatever that means); Turbo Charge your Business for the New Year...
View ArticleLovingly Crafted
The first advert in 3 years has just launched for Kettle Chips and we think it’s a little belter. Kettle Chips have a great habit of working with artists and craftspeople, commissioning projects to...
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Embracing Brand Strategy
How well does your brand communicate? We’re not just talking about your logo, we’re talking about every aspect of your communication, from your email signature to your website, your business card to...
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The Ultimate Self Promotion
We all know how hard it is to get noticed, and to get yourself in front of the people you would love to work with. Coming up with clever, and original ideas is something we are always looking at, but...
View ArticleBrightening the Daily Commute
Whilst walking down the street in London the other day I passed one of these posters and just had to share! It wasn’t so much the poster that caught my attention, but the the reactions of the people in...
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